Today I opened up the morning newspaper (yes, I still read the physical paper), the Orlando Sentinel, and there is an article in the Central Florida Business section that talked specifically to the small business owner. I liked the article because of ten specific words in it.

“Evolve. Take care of your customers. And don’t cut corners.”

In this article, written by staff writer Sara Clarke, it talks about the fact that in this economy, keeping your customers is key. With the economy on the downturn and nothing on the horizon coming; it is especially important to keep your loyal customers loyal since money to attract new customers is now as easy to find as a teenager that is not on facebook or myspace.

In all reality, taking care of your current customers is the best thing a small business could do since that would lead to the best form of advertising, word of mouth. The rate of return on this form of advertising is amazing however, it is often one of the harder things to set up.

Additionally, you have to note the fact that consumers are being barraged with advertisements all over the place. Go to the local mall and you will find stores with window displays announcing 70% off their merchandise. Hell, I’m surprised they have not gone to 100% off yet. Even restaurants are pulling in the buy one get one free entree deals and just recently Denny’s had the FREE GRAND SLAM promotion that sent Americans flocking to the restaurant chain.

So make sure that you are listening to your current customers. They are there because you probably did something right in the past. Cut one corner and BAM! they will be gone faster than you can say “But wait!”  Do not just listen to your customers. Make sure you go over and above what they need. Further that relationship with that business owner you support. Have your employees converse more with incoming patrons. Take things to the next level. If you do, then so will they and your business will grow instead of recede in these trying times.

What are some things that you are doing to take your business relationships to the next level?