JingleFeed

Let's Talk Business

The paper is not dead

What do you do when a 150 year old paper decides to call it quits? Is that a sign of the dying newspaper industry? According to the Rosen Group, a PR firm specializing in Print Media, the money is still in the paper and will continue to be for years to come.

Stats from the study:

-  two-thirds of Americans now use Web sites “devoted to news” as a daily source

- a third consider them to be their No. 1 source of news and information

- When asked if newspapers and magazines will exist in 10 years, nearly half of those surveyed (45%) said yes, while 40% remained uncertain.

Check out the link to the full article.

Comments are closed.