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Mobile advancements in Real Estate

In a mobile world, we have become mobile shoppers and real estate is no exception. Mobile developments in real estate have been pretty exciting. There are many companies out there that have some innovating products that help out the both the buyer and the seller. I outline at couple successful mobile real estate companies below.

1.) Trulia.com is a real estate site that lists homes for sale. It boasts that it was one of the first companies with an iPhone real estate application. Launching last August, the application has been downloaded 200,000 times and allows filtered and multi-leveled searches by price range and home style characteristics. It also sends out alerts when there are upcoming open houses and has a button that will instantly call or email a registered agent. It also provides some maps to homes so that you can check them out.

2.) Smarter Agent, launched in January and is available on almost any mobile device and is not specified to one carrier. The consumer pays a monthly fee to the phone carrier for the service, but this does not seem to be a deterrent because there are more than 200,000 users and picked up 20,000 new users in April alone. Smarter Agent taps into the consumer’s location through GPS technology and returns info about properties in the immediate area with relevant descriptions for each property. This is similar to trulia.com however, is not limited to a specific application.

3.) Zillow.com applications pinpoint a user’s location on a map and shows values and information on surrounding homes, moving with the user as he walks or drives through a neighborhood. Users can research home values, home details and photos as well as find information on recently sold homes.

These are great technologies for real estate companies that want to get their name out there but for less technological communities, simple but effective mobile marketing campaigns are also being used. Brokers and agents are now advertising with  “Text for more info” signs located below sale or rent signs.

In the past, there would be flier boxes posted on property sale signs. If someone was driving by and wanted more information about a particular house, they would have to get out of their car and walk over to the flier post. Now, they can stay in the car and just text a real estate ID to a specific number and the interested buyer would get information and pictures of the house straight to their phone.

Jingleblast.com, product by Jinglefeed, lets real estate brokers and agents set up these real estate IDs for each of their listings. The service is free to use and just costs $0.05 per message sent. That is less than the cost of printing up your property fliers. Check out Jingleblast.com to see how the set up works.

real-estate

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