Marketing and advertising for a new business can seem a daunting task. For a new company, testing and forecasting needs to be done to identify a target market and exactly how to reach them. Once this has been established, the correct marketing mix needs to be created to get your message out to the target market, not just once, but multiple times in order for your message to stick. What is daunting is the fact that most new businesses, especially business to consumer businesses, are unprepared to properly project their marketing needs and ultimately their marketing budget. TV, radio and print are often costly marketing channels that soak up the budget. Furthermore, guerilla marketing tactics, while fun and innovative, often are very ineffective.

Jingleblast.com is a fusion of the two marketing strategies. Jingleblast.com, a service of Jinglefeed, has been developed as a way for any business to enhance their traditional advertising efforts and also as an effective guerilla marketing tactic. Jinglefeed is a mobile marketing and development company that focuses on customer engagement and brand building through mobile phones. With over 270 million mobile phone users in the US alone, Jinglefeed’s focus is to give companies an interactive channel to their customers so they can interact and ultimately strengthen their relationship.

Mobile marketing has been on the map for a number of years now, but was normally used by large companies to create brand awareness and to have customer engagement. The most popular example of mobile marketing was the use of mobile voting. TV viewers would vote for their favorite singer on American Idol or who they thought should be the MVP for a particular basketball game. Disney World uses mobile in their hotels to update guests if their room is ready before the official check-in time so that they can use their room sooner and radio stations use text to update their listeners on what song is currently playing and what songs will be next.

But now Jingleblast.com plans to change the game. What was previously only affordable to large companies is now available to the plethora of small business in the US like the restaurant and deli mom and pops. Jingleblast.com allows businesses to start their own mobile marketing campaigns. “We wanted to create a product that has the reach of the traditional marketing mediums like TV, Radio, and Print, the cost of any guerilla marketing technique and the analytic possibilities of the internet,” says Raphael Doromal, VP of Business Development. “Mobile works hand in hand with traditional marketing mediums to make them stronger. With Jingleblast.com, a business can add text message components to your in-store advertising so that people can subscribe to get promotions and coupons from your business sent to their phone.”

Jingleblast.com offers free access to creating your own mobile marketing campaign. Currently being offered is mobile surveys, promotional lists, blasts, polls and contests. Businesses wanting to get connected with their mobile customers would just need to pay $0.05 for whenever a message is sent out. Not bad considering that messages are only sent out when customers want them, making them more likely to increase business or to make customers them return customers since text is looked upon as a service instead of spam.

How effective is it? Well, the numbers are pretty staggering. Text coupon campaigns boast an average of 29% redemption. Also, they boast a purchase intent that is nine times higher than that of the Internet, according to a study by InsightExpress.

There is a definite value to do-it-yourself mobile marketing. Since it can be done by the business owner or employee directly, expensive consulting and production costs are avoided. Additionally, the user-oriented site allows people to learn about mobile marketing and create campaigns in less than five minutes.